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Textiles
Concept #379

China Plus One in Textiles

Why global apparel brands are quietly moving a slice of their China orders to India, Vietnam and Bangladesh

Textiles·intermediate·1 min read·Updated July 2026
Diversifying manufacturing beyond China, not fully exiting it
Strategy

Imagine a global apparel brand that, for years, sourced nearly everything from Chinese factories because the cost, quality and scale were simply unmatched anywhere else, and then watched rising Chinese labour costs, geopolitical trade tensions and pandemic-era supply disruptions all land within a few years of each other, enough combined risk that continuing to source everything from one single country started to look genuinely unwise. China Plus One is exactly the resulting strategy, not abandoning China entirely, but deliberately building meaningful manufacturing capacity in at least one additional country as a hedge.

India competes directly with Vietnam and Bangladesh for this diversifying demand, each offering a genuinely different value proposition, Bangladesh built deep specialisation specifically in low-cost, high-volume basic garments, Vietnam built a reputation for reliability and increasingly sophisticated manufacturing, while India offers the broadest raw material base, cotton, silk, jute and MMF all produced domestically, covered elsewhere on this site, alongside a genuinely large existing manufacturing workforce.

The India-UK FTA covered elsewhere on this site is explicitly framed by industry analysts as strengthening India's position in exactly this China Plus One competition, tariff-free UK market access gives Indian exporters a cost advantage over Bangladeshi and Vietnamese competitors facing the UK's standard tariff schedule, precisely the kind of edge that can tip a global brand's sourcing decision toward India rather than a rival diversification destination.

Whether India actually captures a meaningfully larger share of this diversifying demand, rather than losing it to Vietnam or Bangladesh, depends on exactly the infrastructure and policy factors covered elsewhere on this site, PLI Textiles capacity, PM MITRA park execution, and now FTA-driven tariff advantages, together determining whether global brands see India as genuinely ready to absorb larger orders reliably, or still a riskier bet than its more established diversification rivals.

China Plus OneSourcing DiversificationGlobal Apparel Brands